News & Insights

Stay ahead of the curve with insights and perspectives from the experts at Modern Citizens.

The trend

Short-form Video: Why Every Platform is Betting on Short & Sweet

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The Glint of Mischief. The Seriously Unserious Brand of Eurovision.

Marking Two Decades of Sport, Conversation and Community at Sports Podge

Working With AI: Like Training a Brilliant but Flaky Intern

What are the benefits and pitfalls of celebrity branding for food and drink products?

Exploring Tomorrow’s Ideas, Together: Agency at Night with Modern Citizens

ChatGPT Launches New Shopping Features

𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗚𝗖)

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AA x WARC Expenditure report | Future of UK Ad Industry

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Build Worlds, Not Pages

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The BIG Idea is Dead - What the World Needs is Modern Ideas.

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We are living in a Togetherness Recession and brands must adapt

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Motorola Partners with Modern Citizens

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Beauty Without Barriers: Rethinking Creativity Through Accessibility

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Madame Tussauds London Invites Visitors to ‘Feel It for Yourself’

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The Return of Tariffs: What the Economic Shift Means for Brands

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The London Eye celebrates their 25th anniversary with “The World’s Most Iconic Ride” campaign by Modern Citizens

Accessibility and the EAA: What UK Businesses Need to Know

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Failing the Pub Test: Abrdn and the curious incident of the missing vowels.

plaque with the words "Women of the world, this is just the beginning"

Has International Women’s Day Jumped the Marketing Shark?

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From Heinz to Baileys: the secret to a great brand extension

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Branding the Future: The Key to an Inspiring University Identity

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Cutting Through the Noise: How Charities can Communicate with Impact

Dunelm "Home from Home" Spring Campaign

Dunelm and Modern Citizens unveil "The home of bringing in Spring" campaign

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Establishing expertise and building trust: the heart of digital marketing for financial services

Modern Citizens new Managing Director

Modern Citizens appoints Toprak Özturan as Managing Director

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Love is in the air....

From WhatsApp to Signal: Why are users making the switch?

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Modern Citizens Appoints Nina Goli as Head of Digital Strategy

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Let the Robots Do the Grunt Work

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Find your Level of Incompetence

BIMA 100 Judge

BIMA 100 Judge Announcement

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Bang Your Head Against Ajar Doors

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How Edinburgh Napier University increased its consideration among prospective students by 59%

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You're Just One Cog in the Machine

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Dream Teams: Modern Citizens CCOs Ben and Stu on Finding Harmony

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Beyond Print: Why Your Brand Needs a Digital Design System

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Happy Thoughts – Advice for Your Average Creative

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New Website Launch: Principality Building Society

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‘Awareness, access, opportunity’: Creative industries urged to engage working class talent

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‘Silver surfers’: rethinking marketing for over-50s

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Moonpig Struts Into the Holidays with a Christmas Campaign Encouraging You to Spread Joy

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‘Has this really been thought through?’: Australia proposes social media ban on under 16s.

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Acorn Adventure Partners with Modern Citizens to Launch New Rebrand

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Join Us at the CMO Network UK

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Christmas is in the Air. Yankee Candle Rings in the Festive Season with its ‘Make it more Magical’ Campaign.

Tom White and Pumie Msengana Join Modern Citizens

Modern Citizens Appoints Chief Strategy Officer

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Is There Still Space for Big Ideas?

Brands we work with

Gordon Ramsay Restaurants

Technologies we work with