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News & Insights

Stay ahead of the curve with insights and perspectives from the experts at Modern Citizens.

The trend
Content Creation

Short-form Video: Why Every Platform is Betting on Short & Sweet

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Picture of a microphone
Strategic Consulting
Brand Design

The Glint of Mischief. The Seriously Unserious Brand of Eurovision.

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Brand Advertising
Brand Design
Strategic Consulting
Digital Build
Content Creation

Marking Two Decades of Sport, Conversation and Community at Sports Podge

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Brand Design

Working With AI: Like Training a Brilliant but Flaky Intern

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Brand Advertising

What are the benefits and pitfalls of celebrity branding for food and drink products?

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Content Creation

Exploring Tomorrow’s Ideas, Together: Agency at Night with Modern Citizens

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Digital Build
Content Creation

ChatGPT Launches New Shopping Features

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Content Creation

𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗚𝗖)

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Picture of the WARC/AA Expenditure Report
Digital Build

AA x WARC Expenditure report | Future of UK Ad Industry

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lime green image with the words the trend
Digital Build
UX Design

Build Worlds, Not Pages

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Image of a pair of feet sicking out from under a sheet
Brand Advertising

The BIG Idea is Dead - What the World Needs is Modern Ideas.

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Image of a person sitting in the cinema on their own
Strategic Consulting

We are living in a Togetherness Recession and brands must adapt

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Picture of Gen Z audience dancing
Content Creation

Motorola Partners with Modern Citizens

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Distorted picture of two people on a coloured backround.
UX Design

Beauty Without Barriers: Rethinking Creativity Through Accessibility

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picture of a poster on the underground
Brand Advertising

Madame Tussauds London Invites Visitors to ‘Feel It for Yourself’

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Illustration depicting the return of tariffs
Strategic Consulting
Brand Advertising

The Return of Tariffs: What the Economic Shift Means for Brands

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Poster of the London Eye Ad above an escalator
Brand Advertising
Brand Design

The London Eye celebrates their 25th anniversary with “The World’s Most Iconic Ride” campaign by Modern Citizens

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Digital Build
UX Design
Performance Marketing

Accessibility and the EAA: What UK Businesses Need to Know

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image of a shadowed hand holding a mobile with the words abrdn displayed on it
Strategic Consulting
Brand Design

Failing the Pub Test: Abrdn and the curious incident of the missing vowels.

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plaque with the words "Women of the world, this is just the beginning"
Brand Advertising

Has International Women’s Day Jumped the Marketing Shark?

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fmcg image
Strategic Consulting
Brand Advertising
Brand Design

From Heinz to Baileys: the secret to a great brand extension

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University marketing image
Strategic Consulting
Brand Advertising
Brand Design
Content Creation
Digital Build

Branding the Future: The Key to an Inspiring University Identity

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Child Poverty Action Group - Charity Image
Strategic Consulting

Cutting Through the Noise: How Charities can Communicate with Impact

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Dunelm "Home from Home" Spring Campaign
Brand Advertising
Strategic Consulting

Dunelm and Modern Citizens unveil "The home of bringing in Spring" campaign

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Building trust in digital marketing image
Digital Build
UX Design
Performance Marketing
Analysis & Optimisation

Establishing expertise and building trust: the heart of digital marketing for financial services

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Modern Citizens new Managing Director
Content Creation
Digital Build
UX Design

Modern Citizens appoints Toprak Özturan as Managing Director

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Moonpig image
Brand Advertising
Strategic Consulting

Love is in the air....

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WhatsApp image
Digital Build
UX Design
Content Creation

From WhatsApp to Signal: Why are users making the switch?

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Nina Goli Head of Digital Strategy at Modern Citizens image
Digital Build
UX Design
Performance Marketing
Analysis & Optimisation

Modern Citizens Appoints Nina Goli as Head of Digital Strategy

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Happy Thoughts final article image
Brand Advertising

Let the Robots Do the Grunt Work

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Happy Thoughts article image
Brand Advertising

Find your Level of Incompetence

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BIMA 100 Judge
Digital Build
UX Design
Performance Marketing

BIMA 100 Judge Announcement

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Happy Thoughts image
Brand Advertising

Bang Your Head Against Ajar Doors

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Napier University case study image
Strategic Consulting
Brand Advertising
Content Creation
Brand Design

How Edinburgh Napier University increased its consideration among prospective students by 59%

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Happy Thoughts - You're just a cog in the machine image
Brand Advertising

You're Just One Cog in the Machine

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Stu Outhwaite-Noel & Ben Middleton creative partnership image
Brand Advertising

Dream Teams: Modern Citizens CCOs Ben and Stu on Finding Harmony

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woman looking at a whiteboard with notes on it
UX Design
Digital Build

Beyond Print: Why Your Brand Needs a Digital Design System

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Happy Thoughts Image
Brand Advertising

Happy Thoughts – Advice for Your Average Creative

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New Principality Building Society Image
Digital Build
UX Design

New Website Launch: Principality Building Society

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Creative industries access image
Brand Advertising

‘Awareness, access, opportunity’: Creative industries urged to engage working class talent

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Tech savvy over 50s image
Digital Build
Content Creation
UX Design
Performance Marketing

‘Silver surfers’: rethinking marketing for over-50s

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Moonpig Christmas Campaign image
Brand Advertising

Moonpig Struts Into the Holidays with a Christmas Campaign Encouraging You to Spread Joy

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Australis proposes social media ban image
Content Creation

‘Has this really been thought through?’: Australia proposes social media ban on under 16s.

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Acorn Adventure Launch Campaign image
Strategic Consulting
Brand Design

Acorn Adventure Partners with Modern Citizens to Launch New Rebrand

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Digital Build
UX Design
Analysis & Optimisation
Performance Marketing

Join Us at the CMO Network UK

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Yankee Candle ATL Christmas Campaign Image
Brand Advertising

Christmas is in the Air. Yankee Candle Rings in the Festive Season with its ‘Make it more Magical’ Campaign.

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Tom White and Pumie Msengana Join Modern Citizens
Strategic Consulting
Brand Advertising
Brand Design

Modern Citizens Appoints Chief Strategy Officer

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Big ideas light bulb image
Brand Advertising

Is There Still Space for Big Ideas?

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Brands we work with

Care UK logo
Dunelm logo
Gordon Ramsay Restaurants
Intertoys logo
Jose Cuervo logo
Lords logo
Makro logo
Merlin Entertainment logo
Moonpig logo
Principality Logo
Raymarine logo
Volvo logo
Welkoop logo
Woodland Trust logo
Yakult logo

Technologies we work with

Webflow logo
Kentico Logo
Kontent.ai logo
Adobe logo
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