go to home page
Our Approach
Services
Services

We connect our clients with leading digital technology and deliver creative solutions to ensure maximum brand impact and engagement.

View all services
Strategic Consulting
Brand Design
UX Design
Digital Build
Brand Advertising
Content Creation
Performance Marketing
Analysis & Optimisation

Featured from Blog

Article Title

Lorem ipsum dolor sit amet consectetur elit

Read more
Article Title

Lorem ipsum dolor sit amet consectetur elit

Read more
See all articles
Case StudiesNews & InsightsAbout Us
English
Dutch
Get in touch
Home
Services

Strategic Consulting

At Modern Citizens, our Strategic Consultancy module exists to help businesses do things differently by using their brands more effectively. We get to grips with brand and organisational challenges of all shapes and sizes, and work in partnership to find clear, impactful and creative ways forward. We connect the dots, find unifying narratives and lay the groundwork for what can come next.

a collection of 3D objects floating in space

What we do

2 people brainstorming

Critical Thinking for Brands

Frequently, we help solve our clients’ trickiest brand and marketing problems. Providing expert outside direction on audience needs and desires, on new product strategies, on changing cultural, technological or competitive landscapes or on existing marketing frameworks. A critical thinking support for critical decision-making.

Brand Positioning, Identity & Architecture

We help craft the stories and create the frameworks that give brands the impact they deserve. Often beginning with stakeholder interviews, consumer insight and competitive mapping, we unify businesses around new brand narratives, guide transformative visual and tonal identities and rationalise complex brand and portfolio architectures. Building brands that can make change both possible and exciting for businesses.

3D shapes floating in space
2D shapes in space

Internal Brand & Organisational Culture

All great brands are built from the inside out, and internal culture and identity is a too often overlooked aspect of brand strategy. We work with teams, with interviews, workshops and surveys to build employer brands that can attract talent, develop inspiring employee value propositions, and embed values and behaviours that can unify disparate teams around shared ideals.

Interested in finding out more?

Let's discuss your business challenge. Get in contact today!

Get in touch

Related case studies

Transforming Digital Accessibility for Financial Support
Leading the Lamb Revolution: Modernising a Traditional Favourite
Britain’s Natural Health Service
Use your noodle! And make lunchtime full of fun and flavour.

Brands we work with

Care UK logo
Dunelm logo
Gordon Ramsay Restaurants
Intertoys logo
Jose Cuervo logo
Lords logo
Makro logo
Merlin Entertainment logo
Moonpig logo
Principality Logo
Raymarine logo
Volvo logo
Welkoop logo
Woodland Trust logo
Yakult logo

Technologies we work with

Webflow logo
Kentico Logo
Kontent.ai logo
Adobe logo
Go to home page
Address:
London, 12 Macklin Street, London, WC2B 5NF
Rotterdam, Vasteland 40, 3011 BM, Rotterdam
visit our instagram channel
visit our linked in page
Our ApproachServicesCase StudiesNews & InsightsAbout UsContactLink Five
© 2025 Modern Citizens. All rights reserved.
Privacy PolicyTerms and Conditions