New partnership with WSET
We are thrilled to share that we have joined forces with the WSET (Wine & Spirits Education Trust), the global leader in drinks education, to support their paid media campaigns worldwide and at their flagship London School.
Founded in 1969, WSET has grown into a global drinks training and qualification powerhouse. Headquartered in London, the organisation offers internationally recognised qualifications in wine, spirits, beer and sake, through a network of over 800 providers in more than 70 countries.
Whether you’re a newcomer curious about wine or a seasoned professional in spirits, WSET’s learning pathway is designed to elevate skill, deepen knowledge and open up career opportunities.
At Modern Citizens, we are proud to be playing a role in the next chapter of WSET’s global growth. We will be helping WSET build brand awareness, drive course bookings, support their student loyalty and retention efforts, and reinforce the career-support message that comes with being part of the WSET community.
Our strategy will target their global audience and the London School specifically, using paid media campaigns that connect with both aspiring students and established professionals. By combining smart targeting with WSET’s outstanding reputation, we aim to amplify impact, accelerate enrolments and strengthen the long-term value of their alumni network.
It’s an exciting collaboration, pairing WSET’s world-class credentials with our digital marketing expertise and we look forward to sharing results and celebrating many course launches, student success stories and long-term relationships ahead.
