𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗚𝗖)

Over the past year, we’ve witnessed an explosion of User-Generated Content (UGC) on social media. From TikTok trends to Instagram Reels, content created by consumers has dominated our feeds. But now, a new phase is emerging: Employee-Generated Content (EGC). This evolution gives brands a more authentic face by putting the people behind the brand in the spotlight.

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What is EGC?

EGC stands for content created and shared by employees of an organisation. These are authentic stories that showcase the culture, values, and people behind a brand. EGC can be fully employee-driven, giving individuals the freedom to share their own unique perspectives. At the same time, it can be combined with support from your creative agency to ensure higher and more consistent quality—especially on platforms like TikTok. This hybrid approach allows brands to benefit from both authenticity and professional execution.

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The Benefits of EGC

• Increased trust and authenticity: People are more likely to trust stories from real employees than polished marketing messages.
• Cost efficiency: Instead of investing in expensive cast / influencers, organisations can leverage the creativity & authenticity of their own team.
• Enhanced employer branding: Potential employees get a genuine view of the company culture, which helps attract top talent.

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How to Implement EGC in Your Organisation

1. Foster an open culture: Encourage employees to share their stories and recognise their contributions.
2. Provide support: Equip employees with tools and guidelines to create content that aligns with your brand identity.
3. Share and acknowledge: Show appreciation for employee content by featuring it on official channels.
4. Analyse and optimise: Track the impact of EGC and adjust your strategy based on the results.

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Employee-Generated Content is more than just a trend; it’s a powerful way to showcase authenticity, build trust, and strengthen connections with both customers and employees. In an era where realness matters, EGC gives organizations the opportunity to truly stand out.

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Curious how EGC can elevate your brand? Get in touch for a tailored strategic session.

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