Why Judging Industry Awards Matters More Than You Think

When people think of awards, they picture the spotlight moments, trophies and celebrations. But here’s the truth - the value extends far beyond the winners to behind the scenes, on the judging panels.

A Front Row Seat to Innovation

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Serving as a judge gives you an unfiltered view of the strongest work in your field. You see fresh thinking, creative risk-taking, and problem-solving approaches before they hit the mainstream. It’s not just inspiring - it’s energising.  I always leave a judging session buzzing with new ideas and fresh energy to bring back to the team.

Benchmarking Excellence
By stacking work against the best in class, judges gain clarity on what excellence really looks like. That perspective feeds back into client work - helping us raise the bar and cut through the noise. Sharing those insights internally also creates powerful learning moments for the whole agency.

How Do You Get Invited?
Judging isn’t only for industry veterans like me, scars 'n' all. Often, awards organisers look for diverse perspectives across background, expertise, and levels of seniority. The best way to be invited? Build visibility through thought leadership, enter your own work, connect with award bodies, and show genuine curiosity for where the industry is headed. It’s less about having “made it” and more about showing that you can contribute constructively to shaping standards.

Building Credibility and Community
Sitting alongside other judges also boosts credibility. It puts you in the room with leaders you may not normally meet, sparking relationships and collaboration opportunities that last beyond awards season.

The Takeaway

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For our agency, judging isn’t just an honour. It’s a shot of energy, a chance to sharpen our craft, and an opportunity to carry insights back to our colleagues and clients.

Have you thought about putting yourself forward as a judge? What would you hope to bring back to your team?