The Power of Building Loyalty
Transforming Makro's brand through authentic storytelling and customer-first experiences by building a strong ambassador.
The Business Challenge
Makro needed to shift from a sales-driven, transactional approach to a customer-first strategy. The goal was to deepen emotional connections, strengthen brand loyalty, and establish long-term relationships with their diverse customer base while reinforcing their role as a trusted partner for businesses.
The Diagnosis
Despite solid brand awareness, the real challenge lay in moving beyond transactional interactions. Makro needed to humanise their brand, build trust, and create lasting connections with their diverse customers that would inspire loyalty and turn casual shoppers into long-term partners.
The Solution
We launched the ‘Makro Gooit De Beuk Erin’ campaign, centred around brand ambassador Ramon Beuk. By showcasing his authentic experiences with Makro’s products and services, we created a deeper emotional connection with customers. The communications strategy evolved from being sales-driven to customer-centric, with a strong emphasis on real stories and relatable content.
Our content strategy was driven by insight into our audience’s needs and preferences, focusing on creating an experience rather than just selling a product. Through dynamic storytelling, we showcased how Makro is more than a supplier—it’s a partner that understands the needs of its customers.
The Results
22M+ impressions
and a significant increase in customer engagement across multiple platforms.
Facebook campaign reached 2.3M people
with a CPM of £1.67, driving massive impact.
6-second ads dominated
delivering higher completion rates and sparking greater engagement.
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