A UX Perspective on Travel and Holiday Planning

Planning a holiday used to mean flipping through brochures or spending hours on travel forums. Today, people want instant clarity, personalised ideas, and—above all—convenience.

Planning Your Trip with ChatGPT

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With just a few prompts, you can get tailored itineraries, recommendations, or inspiration that match your needs. It makes the planning process faster and more intuitive. But with speed comes responsibility: not all AI-generated info is accurate or up-to-date. Critical thinking remains essential.

Spontaneity is the new normal.

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Many travellers now book last minute—not necessarily to save money, but to stay flexible. With mobile tools and real-time availability, booking a trip for tomorrow feels completely doable. Travel behaviour has shifted from long-term planning to just-in-time decisions.

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It’s about the experience, not the checklist.

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More and more people are choosing local, memorable experiences over material things or tourist traps. Whether it’s food, culture, or adventure, the focus is on stories you can’t buy. UX matters here: how easily can users discover and book something that feels uniquely theirs?

So what’s the UX lesson?

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AI-powered tools like ChatGPT show that great UX is about reducing friction while keeping users in control. The goal isn’t to overwhelm with data, but to support smart, satisfying decisions in just a few steps.

Have you used AI tools to plan a trip? We're curious to hear what worked (and what didn’t).

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